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Shopino is an e-commerce platform that combines product management, customers, orders, content, promotions and SEO functionality within a single system.
About the project
Shopino was developed as a complete platform for launching and managing online stores.
Rather than relying on a generic off-the-shelf webshop template, the system was developed as a proprietary e-commerce platform with an administration interface designed around everyday store operations.
The platform covers the complete online sales process — from products, categories and inventory to customer accounts, shopping cart, checkout, orders, promotions, content management and SEO.
Shopino was designed so that the same technological foundation can be adapted to different types of stores, visual identities and business requirements.
Rather than relying on a generic off-the-shelf webshop template, the system was developed as a proprietary e-commerce platform with an administration interface designed around everyday store operations.
The platform covers the complete online sales process — from products, categories and inventory to customer accounts, shopping cart, checkout, orders, promotions, content management and SEO.
Shopino was designed so that the same technological foundation can be adapted to different types of stores, visual identities and business requirements.
Challenge
Developing an e-commerce platform requires a large number of customer-facing functions to work together with the business processes managed through the administration system.
Products, categories, variations, inventory, pricing, coupons, customer accounts, addresses, orders and SEO data all need to operate as parts of one connected platform.
An important challenge was creating an administration interface with extensive functionality while keeping daily store management clear and accessible to non-technical users.
The platform also needed to remain flexible enough to support different product types, catalog structures and future store requirements.
Products, categories, variations, inventory, pricing, coupons, customer accounts, addresses, orders and SEO data all need to operate as parts of one connected platform.
An important challenge was creating an administration interface with extensive functionality while keeping daily store management clear and accessible to non-technical users.
The platform also needed to remain flexible enough to support different product types, catalog structures and future store requirements.
Our solution
We developed a modular e-commerce platform with a centralized CMS and administration system.
The administration interface provides management of products, categories, variations, pricing, inventory, orders, customers, coupons, reviews and website content.
Customers can register and sign in, manage their account and personal information, save delivery addresses, review order history and details, and maintain their favorite products.
The checkout process is connected to saved customer addresses, while administrators can review registered customers, their addresses, orders and total purchase value.
SEO functionality is integrated directly into the platform, allowing products, categories and content to be optimized through the administration interface.
The administration interface provides management of products, categories, variations, pricing, inventory, orders, customers, coupons, reviews and website content.
Customers can register and sign in, manage their account and personal information, save delivery addresses, review order history and details, and maintain their favorite products.
The checkout process is connected to saved customer addresses, while administrators can review registered customers, their addresses, orders and total purchase value.
SEO functionality is integrated directly into the platform, allowing products, categories and content to be optimized through the administration interface.
Scope & features
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Product management
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Categories and subcategories
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Product variations
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Price management
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Inventory tracking
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Product availability notifications
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Product search
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Shopping cart
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Checkout process
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Order management
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Coupons and promotions
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Customer registration and login
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Customer accounts
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Order history
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Order details
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Saved addresses
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Default checkout address
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Personal information management
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Password change and reset
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Favorites for guests and registered customers
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Product reviews
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Customer administration
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Customer address and order overview
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Customer account activation and deactivation
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Blog and content management
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SEO settings
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Multilingual support
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Responsive design
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Google Analytics integration
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Google Tag Manager support
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Meta Pixel support
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Centralized CMS
Design & technology
Shopino was developed as a modular web application with proprietary e-commerce logic, an administration system and a centralized database.
The platform architecture separates the public storefront from the administration interface, while products, customers, orders, content and SEO data operate through shared business logic.
Special attention was given to performance, responsive design, SEO structure and the ability to adapt the platform to different visual identities and business models.
Its modular architecture allows the system to be extended with additional integrations and functionality without rebuilding the core platform.
The platform architecture separates the public storefront from the administration interface, while products, customers, orders, content and SEO data operate through shared business logic.
Special attention was given to performance, responsive design, SEO structure and the ability to adapt the platform to different visual identities and business models.
Its modular architecture allows the system to be extended with additional integrations and functionality without rebuilding the core platform.
The result is a complete e-commerce platform that combines online sales, catalog management, customers, orders, marketing and content within a single system.
Shopino enables new online stores to be launched on an already developed technological foundation while allowing the design, content structure and functionality to be adapted to the specific brand and business requirements.
The platform combines the advantages of established e-commerce infrastructure with the flexibility of custom development.