E-commerce built around the way you sell
A successful online store is more than a product catalog and shopping cart. It needs to connect products, customers, orders, payments, delivery, inventory and administration into a system that is simple for both customers and store operators.
Geolink develops custom e-commerce solutions based on the specific business model, product range and sales process.
Depending on project requirements, we can build a fully custom e-commerce platform or implement a solution based on our own Shopino platform.
What an e-commerce platform can include
- products and categories
- product variations
- pricing and promotions
- shopping cart and checkout
- coupons and discounts
- customer accounts
- saved addresses
- order history
- wishlists
- product reviews
- inventory management
- back-in-stock notifications
- multiple languages and currencies
- SEO administration
- blog and content pages
A simple buying process
Customers should be able to move from product discovery to completed purchase with as little friction as possible.
We pay close attention to category structure, search, filtering, product presentation, shopping cart and checkout experience.
Forms, validation, delivery options and payment methods are adapted to the actual operational requirements of the store.
Customer accounts and purchase history
When required, customers can create accounts containing personal information, saved addresses, wishlists and order history.
This can improve repeat purchases, customer support and communication with existing customers.
Store administration
The administration system should make everyday e-commerce operations easy to manage.
Depending on the project, the administration interface may include:
- products and categories
- pricing and discounts
- inventory
- orders
- customers
- coupons
- reviews
- blog and content
- SEO metadata
- reports and statistics
Online payments
E-commerce platforms can be integrated with banks and online payment providers depending on the target market.
For international projects we can implement payment platforms such as Stripe, while local card payment integrations are selected based on available banks and payment gateway providers.
Stores can also support cash on delivery, bank transfer or a combination of multiple payment methods.
Shipping and delivery rules
Delivery can be configured around the business model, ranging from a simple flat fee to rules based on location, order value, weight or other parameters.
Where required, the store can also be integrated with courier companies and external delivery systems.
Inventory and product availability
The platform can maintain its own inventory data or synchronize stock levels with another business system.
Products can automatically become unavailable, display stock information or allow customers to request a notification when an item becomes available again.
Business system integrations
E-commerce platforms often need to communicate with systems already used by the company.
We can develop integrations with:
- ERP and accounting systems
- CRM platforms
- payment gateways
- courier and delivery services
- email and newsletter platforms
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- external APIs
SEO for e-commerce
Online stores often contain large numbers of products and categories, which makes technical structure especially important.
During development we focus on SEO-friendly URLs, metadata, canonical tags, structured product data, sitemap configuration and correct indexing.
Product and Offer Schema.org markup can help search engines better understand product information, pricing and availability.
Analytics and conversion tracking
An e-commerce system should allow tracking of important customer actions such as product views, add-to-cart events, checkout initiation and completed purchases.
We can implement Google Analytics 4, Google Tag Manager, Meta Pixel and other analytics tools.
Custom development or Shopino
For projects with specialized requirements, we develop fully custom e-commerce systems.
When the business model fits a more standardized online sales workflow, we can use Shopino — our own e-commerce platform with product, order, customer, promotion and SEO administration.
The choice between custom development and Shopino depends on required functionality, budget and long-term development plans.
An e-commerce platform that can grow
An online store should be ready for more products, increased order volume, new payment methods, new markets and additional integrations.
We design the underlying architecture so that new functionality can be introduced as the business evolves.
If you are planning a new online store or want to improve an existing e-commerce platform, we can help define the functionality and technical approach that best supports your sales model.