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A comprehensive web platform for selling, managing and automating advertising on mobile LED displays, with a client portal, administration system, operator interface and automated playlist management.
About the project
Image Brand was developed for a company providing advertising services through trucks equipped with mobile LED displays.
From the beginning, the project was designed as a complete business platform rather than just a corporate website. The system combines a public website for presenting and selling advertising services, a client portal, an administration system, an interface for truck operators and backend logic that automates advertising campaigns and playlists.
Clients can select locations and routes, campaign dates, payment options and advertising materials, while the system manages available advertising slots and organizes their delivery.
From the beginning, the project was designed as a complete business platform rather than just a corporate website. The system combines a public website for presenting and selling advertising services, a client portal, an administration system, an interface for truck operators and backend logic that automates advertising campaigns and playlists.
Clients can select locations and routes, campaign dates, payment options and advertising materials, while the system manages available advertising slots and organizes their delivery.
Challenge
The main challenge was bringing multiple business processes into a single integrated system: selling advertising space, managing routes and locations, approving advertising materials, processing payments, scheduling ads and delivering content to devices installed in the vehicles.
The platform had to track the limited number of available advertising slots for each location and route, prevent overbooking and automatically distribute advertisements throughout each campaign.
Another important challenge was the logic behind generating daily playlists, distributing ads evenly and synchronizing content with devices operating in the trucks.
The platform had to track the limited number of available advertising slots for each location and route, prevent overbooking and automatically distribute advertisements throughout each campaign.
Another important challenge was the logic behind generating daily playlists, distributing ads evenly and synchronizing content with devices operating in the trucks.
Our solution
We developed a modular platform consisting of several connected components: a public website, client portal, administration system, operator interface and backend automation layer.
The client portal enables customers to purchase advertising space, select routes and campaign dates, choose advertising materials and review their advertising and payment history.
The administration system provides centralized management of clients, operators, routes, advertising materials, transactions and playlists.
The backend automatically generates and updates daily playlists, tracks delivered advertisements and manages available advertising slots, while notifying administrators when a campaign cannot be fully scheduled.
The client portal enables customers to purchase advertising space, select routes and campaign dates, choose advertising materials and review their advertising and payment history.
The administration system provides centralized management of clients, operators, routes, advertising materials, transactions and playlists.
The backend automatically generates and updates daily playlists, tracks delivered advertisements and manages available advertising slots, while notifying administrators when a campaign cannot be fully scheduled.
Scope & features
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Public corporate website and service presentation
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Client registration and authentication
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Client portal
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Advertising material management
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Online advertising purchases
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Location and route selection
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Campaign date selection
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One-time and recurring payments
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Stripe payment integration
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Payment and refund history
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Advertising delivery history
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Administration system
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Client management
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Driver and operator management
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Route and location management
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Advertising material approval workflow
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Transaction management
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Automatic daily playlist generation
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Tracking of purchased, delivered and available advertising slots
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Truck operator interface
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Playlist synchronization with display devices
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Automated email notifications
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Automated campaign delivery tracking
Design & technology
The platform was designed as a set of interconnected application components sharing common business data and logic.
Special attention was given to user roles and permissions, process automation, management of advertising inventory, advertising material workflows and playlist synchronization with devices installed in the vehicles.
The client and administration interfaces were designed to make complex processes clear and manageable, while the backend handles advertising distribution, capacity control and campaign delivery tracking automatically.
Special attention was given to user roles and permissions, process automation, management of advertising inventory, advertising material workflows and playlist synchronization with devices installed in the vehicles.
The client and administration interfaces were designed to make complex processes clear and manageable, while the backend handles advertising distribution, capacity control and campaign delivery tracking automatically.
The result is an integrated business platform connecting advertising sales, campaign management, payments, routes, advertising materials and ad delivery within a single automated system.
The ImageBrand platform allows a significant part of the operational workflow to run automatically — from campaign purchases and advertising material approval to playlist generation, delivery tracking and client statistics.